What is missing from the range, and what we already sell well that we should get more of.
This board is about finding new products. It says nothing about reordering stock. Updated 2026-08-04.
Right now 86% of what we sell is lingerie. Every other part of the brand is a handful of products. The target below is what each area needs to be worth shopping. Lingerie stays the biggest by far, because it is what brings people in - but it stops being the only thing we sell.
Worn to be seen. Bought for the look.
Brings new customers in. This is what people buy as gifts.
Worn under clothes. Bought again when it wears out.
Brings customers back. Nobody buys a bra once.
Worn to sleep in.
Gifting and self-treat. Sits between the other two.
Worn at home, awake. You could answer the door in it.
Winter and everyday. The reason to shop us out of season.
Every area of the range, what we have, and how many more we need. Tap any row for the reasoning. "Too many already" means do not source more of these - we have enough and they do not earn their place.
One product made R132,040 in a year - our best earner per product anywhere. We have one.
R53,113 per product off only 5 products. Strong and under-supplied.
Second best earner per product in lingerie (R58,955). We only have 10. Source more.
R52,737 per product off 5 products. Weddings are a reliable reason to buy.
R49,304 per product off 5 products. Strong and under-supplied.
One product, and it barely sells at R11,495. But bras sold on their own is how customers come back. Needs proper bra sizing to work.
6 products, R29,565 each. Fine as it is.
Our biggest area and it works. Do not source more matched sets - a lot of what looks like range here is the same style in another colour. Source colours of the proven ones instead.
14 products earning R21,136 each. That is the weakest area in lingerie. Do not source more of these.
7 products earning R10,849 each. Low earner. Do not source more.
Lingerie: 113 products now, 137 wanted, 24 to source.
One cotton 5-pack that sells. No plain brief, no seamless, no high-waist.
The single biggest hole in the whole business. Blocked until we sell real bra sizes.
Nothing stopping us - bralettes work on S, M, L. The fastest way into everyday bras.
We have an empty shapewear page live on the site right now.
Two products, R39,064 each. Quietly one of our better areas. Worth one more.
One product, never sold a single unit. Decide if we want this at all before sourcing.
Essentials: 4 products now, 19 wanted, 15 to source.
We only sell sleep as full sets. No sleep shorts, tees or pants on their own.
One robe in the range, at R5,999. Nothing anyone can actually afford to wear over sleepwear.
3 products, R37,202 each. Works. Source more.
6 products but 4 of them are R3,000-plus silk that barely sells. We need affordable nighties, not more silk.
Sleepwear: 10 products now, 21 wanted, 11 to source.
One product and it has never sold. Loungewear pieces on their own is normal in this category.
Nothing to throw on over lounge or sleepwear. Winter has no answer.
3 products, all from the same Sustainable line. One supplier, one look.
Loungewear: 4 products now, 12 wanted, 8 to source.
Nothing matches that.
These 29 products each made over R60,000 last year and we are under-supplying them. 16 are sold in a single colour. 18 have no size above L, and when we do offer XL it is 9.5% of everything we sell. 14 are only sold as a full set, when our best sellers let you buy the bra or the panty on its own. This is the cheapest sourcing there is - the style is already proven.